About Burlington Arcade
Burlington Arcade opened on 20th March 1819 “for the sale of jewellery and fancy articles of fashionable demand, for the gratification of the public”. Today it is recognised as one of London’s most iconic landmarks and provides a unique outdoor but covered retail experience within a historical 205-year-old property. Situated in the heart of Mayfair, the 196-yard arcade runs from Piccadilly through to Burlington Gardens, parallel to Bond Street and is home to Luxury Accessories, Watch and Jewellery brands.
The portfolio includes a mix of vintage and new, combining heritage luxury with emerging brands, which share a passion for craftsmanship.
Similarly iconic, the Beadles, originally recruited to safeguard the landmark and its customers, are the oldest and smallest police force in Britain. They welcome four million visitors a year, and continue to impose the rules laid down by the original Beadles so whistling, running, riding a bicycle or ‘behaving boisterously’ are forbidden. The two lucky people granted special permission to whistle are Sir Paul McCartney and Jayden, a schoolboy who was promised a licence to whistle if he achieved a good school report.
